Growing an email list (and actually sending regular emails) will help you reach more of your right people and sell more of your brilliant stuff.
Whether you’ve just realised you’re missing a trick. Or you’ve had ‘do emails’ on your jobs list for waaaay too long - Lists Club has got your back.
"My emails are paying dividends big time. Every time I send one it generates a sale of some sort and they get really good engagement. Thank you for the inspiration it's been great."
Maggie Pearson | Textile Artist | @bymaggienaturally
Let’s face it, selling
WITHOUT email is way too hard
Relying on social media for ALL your marketing is a tough, tough gig.
- No matter how much effort you put into Instagram, if that’s all you’re doing, you’re probably not making the sales you want to.
- You can find yourself spending longer and longer on Insta, and less and less time doing actual work and enjoying actual life.
- You’re constantly battling the algorithm and trying to stop the scroll.
- And you’re madly trying to do all the things - showing your face, making videos, dancing on reels...
- … But STILL, none of it’s converting the way you’d like it to.
Listen - Instagram is a huge part of my business.
But it’s email that brings me a whopping 80% + of my sales.
Sending simple emails generated tens of thousands of pounds for me in the past year.
And my list ain't even that big (it's smaller than my follower number on Instagram).
Email is my biggest business asset BY FAR.
Seriously, this sh*t works.
Insta + email = income
If you know me, you know how much I love The Gram. But it’s only one piece of the marketing puzzle. Instagram is where people start. It’s where they come to check out who you are and what you do. But it’s email that deepens the connection and converts the sale.
And with email, those sales can happen really quickly. The first marketing emails I sent out were to a list of only a few dozen people. And they bought things!
"Hey H, I want to say thank you for Lists Club way back in lockdown 1.0. I've just done my first launch and exceeded my sales goals quite considerably. Most of my sales were from my email list - and it's only small - but it's an absolute business asset and I'm so fond of those lovely subscribers. I never thought I'd have something that financially rewarding this quickly.”
Elsie Owen | Therapist | @the_peoplepleasing_therapist
Introducing: Lists Club 4.0
A 3-week course to get you emailing (and making money) quickly
- Set your list up properly and start signing people up straight away
- Create proper signups, so you know you’re legally compliant
- Craft a great welcome email/sequence so you can start selling right now
- Work out exactly what kind of emails you’re going to send
- Learn how to write a great newsletter and a great sales email - and when to send which
- Feel more confident sending emails
- Be well on the way to getting more clients and more sales
- Generally feel like - Flippin ‘eck! Why have I not been doing this already?
Hi, I'm Helen
In 4 years, I've gone from zero followers and subscribers to running an Instagram and email-powered business.
I built my audience through Insta. But I built my income through email.
Coz it was only when I linked up my Instagram with my email marketing list that I actually started making proper money.
And I’m going to help you do that too.
Here's what you'll learn in our 3 weeks together..
Setting up for success
You’ll set up your list properly (so it works and is legally compliant), craft a great welcome email that will sell, and create signup pages so you can start gathering emails on your socials, website and everywhere else.
Writing great email
You’ll learn how to write great, simple sales emails and design a newsletter that will grow your business AND feel easy to commit to (coz keeping this up is mega important).
Growing your list
You’ll start turning your list into a business asset. We’ll cover lead magnets, growing your list on Insta and other social platforms, Facebook advertising, and website popups. You’ll end this week with a clear roadmap for growing your email list.
“Lists Club showed me how to make my newsletter more professional and valuable for my readers. Which means more clients for me! The notes from the course are still useful a year on. I really enjoy writing now and am proud of the emails I send out.”
Alice Johnsen | Coach | @alicejohnsencoaching
All the details
(times are all UK)
- Welcome session: Monday 10th Jan 1300-1330
- 3 x weekly live classes (where we cover the core curriculum): Tuesdays 2000-2100 (11, 18, 25 Jan)
- 3 x writers’ hours (a no-pressure get together to plan and write emails): Fridays 1300-1400 (14, 21, 28 Jan)
- Pre-recorded interviews with people using email marketing effectively in their businesses
- Downloadable workbooks
- Brill sales email & newsletter templates
- Course podcast: with a tonne of juicy extras
- Facebook group: where you can hang out, meet friends and get support in between calls
Lists Club 4.0 is for you if...
- You’ve had ‘I need to do emails’ on your list for a loooong time, but haven’t known where to start.
- Or you’ve been steadily building a list but have never actually emailed anyone on it.
- Or you’ve been sending emails for a while but they just haven’t been landing.
- You have enough time within your working week to dedicate a meaningful proportion of time to marketing.
Lists Club 4.0 isn't for you if...
- You’re looking for a course on the tech of email marketing (sorry, this isn’t a Mailchimp course)
- You’re looking for an advanced email course. We cover building, growing and selling to your list. We stop there (because that’s more than enough to get you earning money quickly)
- You’re not committed to including email into your monthly plan.
Frequently Asked Questions
Will the live calls be recorded?
Yes, everything will be recorded and you’ll have access to them and all the course materials forever (or for as long as I have access to the platform and providing the Internet doesn’t fall over)
I’m a product business/service business, is this right for me?
It doesn’t matter if you’re selling physical products or your time & expertise, the same rules apply when it comes to emailing. There are some differences obvs, but we’ll address these in the course. So the short answer is - yes - if you run a business it’ll work for you!
Can you give me 1:1 feedback on my emails?
Of course I will answer your questions as they come up in the sessions or in the Facebook group. But I won’t be able to give detailed feedback on everyone’s work, no.
Will I be able to meet other students?
Yes, there’s a Facebook group and it’s a really important part of the programme. You’ll meet new friends, get peer support and have accountability that will move you forward. In my experience, the people who really get involved in the Facebook group are the ones who make the biggest leaps forward.
Will you teach me how to use the tech of my email marketing platform?
No, I won’t help you learn how to use your email marketing platform. This isn’t a Mailchimp/Flodesk/Mailerlite (delete as applicable) course. It’s just not possible to cover the tech for every different email platform. Plus, while I do all the list-building and email writing for my business, I don’t do the tech side myself. However, I have a couple of freelancers I can put you in touch with. And I’ll give you those details during the course.
What’s the time commitment
It would be great if you can make it live to the Tuesday sessions or at least find the time to watch the replay. But how much time you spend on implementation is up to you. Some people start creating and sending emails during the course, others start the work afterwards. Both options work!
When do we start?
We start with a welcome call on Monday 10 January 2022. We have our live Tuesday calls on 11, 18 and 25 January.
What’s with the 4.0?
It means this is the fourth time I’ve run Lists Club. In other words, you’re getting the best version yet of a tried and tested course.
I’ve got a different question!
No probs. Ping me an email ([email protected]) and I’ll gladly answer it.